OTK x Avatar
Project Focus
Creative Direction, Surface Design, Apparel Design
OTK Network & Nickelodeon (Viacom)
Creative Direction, Apparel Design & Production
Where the Avatar World Meets Creator Culture.
We directed the creative vision and managed the full design process for the OTK x Avatar: The Last Airbender collection. This licensed collaboration brought one of Nickelodeon’s most iconic IPs into the creator-led streetwear scene.
The main challenge of this project was balancing the legendary Avatar IP with the community-focused identity of the OTK brand. To make sure the collection felt like real “wearable garments” rather than simple merchandise, we developed a visual system that incorporated OTK’s symbols, like the crown, into the show’s elemental world-building.
The collection features high-end technical pieces like all-over-print windbreakers, premium heavyweight hoodies, and specialized accessories, including custom water bottles and desk mats. A key highlight of the collaboration is the specialized jersey line, designed to meet high-performance standards while supporting the collection’s focus on blending the brands into a median.
This project was completed in collaboration with the OTK Network and the Nickelodeon (Viacom) licensing team. Jersey designs were completed by our awesome friend CARLIEBOT
