Players
Project Focus
Branding, Look & Feel, Apparel Design
Funny Or Die & Paramount+
Branding
Design
Apparel Design
Creating a Fictional Esports Brand That Wouldn’t Get Roasted on Reddit
We led the logo and brand design for Fugitive, the fictional esports organization at the center of the Paramount+ mockumentary series PLAYERS, developed in partnership with Riot Games and Funny Or Die.
To ensure the series’ authenticity, Fugitive’s branding was engineered to exist seamlessly within the LCS (League of Legends Championship Series) ecosystem while maintaining a distinct, character-driven identity. The brand features a multi-generational visual history, evolving across two specific eras of competitive gaming to ground the show’s narrative in a decade of “real” esports heritage.
Fugitive offers a dual-identity brand system: a “pre-2013” DIY aesthetic reflecting the grassroots, semi-pro origins of the scene, and a modernized “sportified” evolution. The deliverables included a full visual brand kit and on-camera optimized jerseys designed to meet the technical and narrative demands of a high-end television production.
This project was completed in collaboration with Riot Games and the Funny Or Die production team.
