Brother's Bond Bourbon
Project Focus
Apparel Design, E-commerce Development
Brother’s Bond Bourbon
Apparel Design
E-commerce Design + Development
The Brother’s Bond story stitched into something you can wear.
We led the comprehensive design, manufacturing and e-commerce development of the inaugural apparel launch for Brother’s Bond Bourbon, the premium spirits brand founded by Ian Somerhalder and Paul Wesley. By architecting Drop 1: The Homefront Collection, we transformed the brand’s core “Brotherhood” ethos into a tangible, high-quality lifestyle experience that resonates with their global community.
To align with the high-end, heritage-driven identity of the bourbon, we developed an apparel architecture that prioritizes “home-grown” comfort without sacrificing professional-grade quality. The collection features a suite of premium essentials, including custom-designed hoodies, graphic tees, and headwear, each engineered to reflect the brand’s warm, rustic, and sophisticated aesthetic.
Our involvement ensured a seamless transition from “spirit to stitch,” managing the entire lifecycle from initial design concepts to final production. By focusing on elevated fabrics and nuanced branding, we helped Brother’s Bond transcend the beverage category, solidifying its position as an all-encompassing lifestyle brand for its dedicated global community.
Roll the Credits
This project was completed in collaboration with Ian Somerhalder, Paul Wesley, and the Brothers Bond team. Our role was to design and develop the storefront for The Homefront Collection.
