Emiru Bunny Collection
Project Focus
Creative Direction, Apparel Design, Manufacturing
Emiru
Creative Direction, Branding, Apparel Design & Production
Merch You Actually Want to Live In.
Emiru came to us wanting something personal — a collection built around a character as recognizable as she is. The brief was simple: design around a custom bunny icon and build a full garment line that felt cohesive, color-matched, and unmistakably hers.
We started at the source, designing the bunny icon from scratch before rolling it through every piece in the collection. The line was built around comfort without sacrificing personality — oversized tops with a soft hand feel, paired with matching pajama pants featuring a surface print that tied the whole world together.
Every detail was considered, from fabric choice to colorway to how the icon lived across each garment. The result was a collection that felt less like merch and more like something you’d actually want to live in.
